Google Analytics does a fabulous job of tracking sites visitor behavior, such as the number of unique page visits, time spent on a site, and geographic location of users. But Google Analytics fails to offer a lot of analytic tools for connecting marketing data to data from other sections of an organization, or to external data trends that are luring a considerable marketplace.
That missing value is added by Power BI. With Power BI you can:
**Draw a comparison between Google Analytics data and data from other sources of organization, internal and external.
**Import data from SharePoint, HDInsight, Azure Marketplace, Exchange – or even Facebook, Wikipedia, and Data.gov.
**Determine web performance data against data you import from various sources such as Salesforce, Marketo, SharePoint, or more.
**Enable team members to achieve a more specific view of your organization’s performance.
Please note: This connector is subject to deprecation at the behest of Microsft and Google Analytics.
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