Introduction to Behavioral Economics in Marketing Online Course

Rory Sutherland will explain why marketers should embrace psychology and behavioral economics. He will use astonishing case studies and offer eye-opening insights to support his claims.

What you will learn
- What behavioral economics is and why it matters in marketing
- How context influences your customers’ decisions
- Why context is a marketing superweapon and how you can use it
- Why psychology is the next big thing in marketing
- How minor details in your marketing communication can have a big impact on sales